Beginning June 2010 through December 2010, I developed and fully executed a print campaign for my client, Carpenter Technology, for the marketing of their specialty alloys within the Energy Market. Q3 2010 earnings have been released and all market segment profits have increased over the previous year, including a 136% increase in the Energy Market. This increase has been attributed to successful marketing from print ads such as the one you see here as well as other integration, including trade show sponsorships, and online interactive illustrations as seen on Carpenter's Energey Market page.
As part of an integrated new product launch campaign, I created animated web banners for each of Carpenter's new products being introduced to various market segments. Each banner was placed on appropriate sites in strategic locations determined by product attributes and locations specific to user engagement. This new product launch campaign was a small part of the overall web campaign I was responsible for, which included 29 different web banners scheduled to run in two-week increments over 7-10 different websites; an overall commitment of approximately $100,000, each requiring quarterly contract negotiations. Click each banner to view animation and individual slide layout.
(Specialty Alloy Animated Web Banner: ACUBE 100)
(Specialty Alloy Animated Web Banner: CTS Blade Alloys)
(Specialty Alloy Animated Web Banner: PremoMet)
(Specialty Alloy Animated Web Banner: TemperTough)
In late 2010, I was tasked by the client to explore promotional opportunities at one of the industry's largest trade shows. The objective was singular; drive as much foot traffic to the booth as possible. From there, the experts and sales executives would discuss business with the customer in exchange for a FREE coffee coupon at the Starbucks kiosk. Although very simple, the promotion worked as planned and booth visits were up significantly over the previous year's attendance.
(2.5' x 7' pop-up banner at entrance to exhibit floor directing attendees to the booth for FREE coffee. No better way to start the morning off at a trade show.)
(8.5" x 11" Table Top Display. Similar aesthetic to the entrance signage so attendees could easily spot the booth they needed to stop at. Also serves as a reminder for those who may have missed the signs upon entrance.)
(Once the attendee stopped by the booth and chatted with one of the metallurgists or sales executives, and filled out the necessary contact form, they received their free coffee coupon. In addition to organizational awareness, this promotion served as a great lead generation program as well.)
As part of an integrated new product launch campaign, I created animated web banners for each of Carpenter's new products being introduced to various market segments. Each banner was placed on appropriate sites in strategic locations determined by product attributes and locations specific to user engagement. This new product launch campaign was a small part of the overall web campaign I was responsible for, which included 29 different web banners scheduled to run in two-week increments over 7-10 different websites; an overall commitment of approximately $100,000, each requiring quarterly contract negotiations. Click each banner to view animation and individual slide layout.
(Specialty Alloy Animated Web Banner: ACUBE 100)
(Specialty Alloy Animated Web Banner: CTS Blade Alloys)
(Specialty Alloy Animated Web Banner: PremoMet)
(Specialty Alloy Animated Web Banner: TemperTough)
In late 2010, I was tasked by the client to explore promotional opportunities at one of the industry's largest trade shows. The objective was singular; drive as much foot traffic to the booth as possible. From there, the experts and sales executives would discuss business with the customer in exchange for a FREE coffee coupon at the Starbucks kiosk. Although very simple, the promotion worked as planned and booth visits were up significantly over the previous year's attendance.
(2.5' x 7' pop-up banner at entrance to exhibit floor directing attendees to the booth for FREE coffee. No better way to start the morning off at a trade show.)
(8.5" x 11" Table Top Display. Similar aesthetic to the entrance signage so attendees could easily spot the booth they needed to stop at. Also serves as a reminder for those who may have missed the signs upon entrance.)
(Once the attendee stopped by the booth and chatted with one of the metallurgists or sales executives, and filled out the necessary contact form, they received their free coffee coupon. In addition to organizational awareness, this promotion served as a great lead generation program as well.)
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